Week 6

1.  SWOT analysis 
         the four letters in SWOT stand for

• Strengths: characteristics of the business or team that give it an advantage over others in the industry.

• Weaknesses: are characteristics that place the firm at a disadvantage relative to others. 
• Opportunities: external chances to make greater sales or profits in the environment.
• Threats: external elements in the environment that could cause trouble for the business.
  
  (http://en.wikipedia.org/wiki/SWOT_analysis)
   SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.
   (http://en.wikipedia.org/wiki/SWOT_analysis) 
  two pictures (templates) which can help you know more about how to do SWOT analysis.

 

2.  Expertise 

               Expertise /-spɝː-/  a high level of knowledge or skill.

i.e.   

We admired the expertise with which he prepared the meal.

I have no expertise in sewing/sewing expertise.

She has considerable expertise in French history.

(http://dictionary.cambridge.org/dictionary/british/expertise?q=Expertise+)

3.  Strategic planning

             Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.

            the relation between SWOT analysis and strategic planning.

                 For strategic planning will use the SWOT analysis for consider about planning.

            the process of strategic planning.

• Strategic planning is the formal consideration of an organization's future course. All strategic planning deals with at least one of three key questions:

1. "What do we do?"
2. "For whom do we do it?"
3. "How do we excel?"
   
   (http://en.wikipedia.org/wiki/Strategic_planning)

4. Strategic positioning

          The strategic positioning of an organization includes the devising of the desired future position of the organization on the basis of present and foreseeable developments, and the making of plans to realize that positioning.

(http://www.cielo-mr.com/index.php?option=com_content&view=article&id=92&Itemid=91)

Watch the video;         

 -   Makes a product as different (unique)from the competitors, Geography, Product/Service offering, and Customer/Target audiences.  

-   1. Own-able: Can we do it or delivery it?

     2. Believable: Can we defend it into the market?

     3. Compelling: Does it market care?

     4. Differentiation: Does it unique? 

5. Scarcity 

           Scarcity /ˈsker.sə.t ̬i/ when something is not easy to find or get.

                  i.e. the scarcity of skilled workers.

(http://dictionary.cambridge.org/dictionary/british/scarcity?q=Scarcity)

               synonyms; want, sparsity, stringency

(http://thesaurus.com/browse/scarcity)

                antonyms; commonness, excess, surplus

(http://thesaurus.com/browse/scarcity) 

 

          Scarce adj. /skers/ not easy to find or get.

                 i.e.  Food and clean water were becoming scarce.

scarce resources

(http://dictionary.cambridge.org/dictionary/british/scarce?q=Scarce) 

                 synonyms; short, shortened, sparse,

(http://thesaurus.com/browse/scarce)

                  antonyms; frequent, plentiful, sufficient

(http://thesaurus.com/browse/scarce)